Information Chunk

Information Chunk
Schlüsselinformation, die für den Kunden bei der Kaufentscheidung bes. wichtig ist und andere Informationen ersetzen oder bündeln kann (z.B. Marke, Preis, Ergebnisse von Produkttests etc.). I.C. gewinnen im Hinblick auf die  Informationsüberlastung ( Information Overload) eine zunehmende Bedeutung.

Lexikon der Economics. 2013.

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